When you shop at Hamilton's Ladies Apparel, you are not only supporting one of the small businesses that are the heart of America, you are also experiencing the expertise that comes from a family of five generations of retailers.

Owner Faye Gelhar has a trained eye that she developed as she grew up in the Hamilton family and that she reinforced while at fashion design school in Lucerne, Switzerland. She carries on the tradition of offering personalized service as she helps you find the perfect item. The collection of clothing she assembles from designers around the world rivals big department stores and is found right here in Central Wisconsin.